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An Innovative Case Study from Hyatt Regency Sydney

Cross Marketing Solved - An Innovative Case Study

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Winston Hammill

Hyatt Regency Sydney

One of the frequent things you often hear in the hotel industry is how to effectively cross market diners to the other venues within a property.

Hyatt Regency Sydney has taken a new approach of using the ‘Waitlist Paging’ feature provided by Tablecheck to manage walk-ins at busy times. Diners are now given the option to stand in line or wait in comfort in the lounge bar or roof top bar and paged by SMS when their table is ready.

Joe Poovaiya - Assistant F&B Director - comments,“having waitlist paging feature has been a game changer for us to enable exposure of other venues within our hotel . Not only have we seen a 22% rise in revenues, we have also seen many guests return to experience Zephyr our rooftop bar again. They often comment that they never knew this was here.”

Not only have we seen a 22% rise in revenues, but we have also seen many guests return to experience Zephyr, our rooftop bar

About Hyatt Regency Sydney
Located adjacent to Darling Harbour in Sydney's Central Business District (CBD), The Hyatt Regency is Sydney's largest premium hotel with 892 guest-rooms, 5 hospitality venues and 3,700 sq m of flexible meeting and event space.

Tablecheck are proud to share this innovative example and support Joe and his team at Hyatt Regency Sydney.

About the Author

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