New Year, New Look: TableCheck reveals new branding

The new TableCheck branding sets the stage for the company’s global expansion strategy

TableCheck

TableCheck

Jan 19, 2022 - 2 min read

New Year, New Look: TableCheck reveals new branding

TableCheck marks its 11th year in the business by launching a new branding identity and a new global website this 2022.

This is another milestone for the company after changing its name from TableSolution to TableCheck in 2019. With this new branding, TableCheck now takes a bold step towards the future and closes the image gap between the company and its global competitors.

“This enhanced branding represents TableCheck’s ambition to continue to evolve as a company. It underscores our continued mission to empower worldwide hospitality with our purpose-built solutions and products,” – TableCheck CEO Yu Taniguchi.
TableCheck's new branding
The new branding will eventually be incorporated in all TableCheck products and platforms

Dining Connected: Connecting restaurants with diners

The TableCheck logo of four chairs will remain the same, but the new branding will incorporate imagery of a ‘ring'.

The ring embodies TableCheck’s mission of providing end-to-end solutions to hospitality owners to help them create magical dining experiences for their guests.

“The restaurant industry is very passion-driven. Every food tells a story and it's about memories and bringing people together. It’s about creating moments so people can connect together–and TableCheck helps restaurants to make that happen," TableCheck Creative Director Yandis Ying⁠ said.

“It represents ‘infinity’, and we wanted to join up this connection between all the dots. We want to tell our clients that we are the end-to-end solution and the end-to-end- partner with them to bring this sense of togetherness to the diners.

“The new branding means TableCheck is invested in a long-term relationship with our clients," she added.

Design Mindset: How TableCheck approached the rebranding project
Design Mindset: How TableCheck approached the rebranding project

Creating magical experiences every step of the guest journey

According to Richard McCracken, TableCheck's Senior Designer and lead of the re-branding project, the inclusion of the 'ring' was crucial to TableCheck’s new branding strategy.

“The ring represents the connection between restaurants and diners. We wanted it to feel modern with bold gradients and a slight opacity to make it feel like it's pulsating and alive with magic.

“We want to capture the magic in the imagery. We wanted to put a spotlight on why this moment between our merchants and our guests is running smoothly. When the light fades to a dark purple–just like magic, the ring appears.”

TableCheck empowers worldwide hospitality

With this new branding, TableCheck is now ready to take on new heights.

Products like TableCheck Manager, TableCheck Insight, TableCheck Diner app, and more are empowering restaurants to reach their full potential and own their whole guest experience.

Today, TableCheck is proudly serving more than 7,000+ clients and 1 billion diners in over 25 countries.

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Let TableCheck manage your restaurant while you focus on growing your business and delivering what you do best – creating magical moments for your guests.

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