Why you need to supercharge your CRM to increase guest loyalty

CRM is a powerful tool to help boost profits and improve guest relationships

TableCheck

TableCheck

Jan 26, 2022 - 2 min read

Why you need to supercharge your CRM to increase guest loyalty

Building guest relationships is a crucial factor of success in the F&B industry, but another challenge is maintaining and retaining that relationship. One solution is to utilize the right customer relationship management (CRM) tool that ensures consistent, high-quality customer service to increase guest loyalty and satisfaction. 

Here are four areas that an effective CRM software should have to help improve guest relationships and drive more revenue.

Must-have CRM integrations: In-depth trend and performance analysis

Owning guest data allows businesses to make data-driven decisions by collecting and analyzing guest profiles and behaviors.

The right CRM system should be able to have that seamless integration with your POS system and analytics tools to optimize your business. It should be able to help highlight revenue trends and compare performances across various segments such as daily average revenue, most used payment methods, or highest or most popular times of the day. This is vital in business planning and can help forecast your growth.
See what Burlamacco Ristorante say about using the TableCheck restaurant management platform.

"TableCheck centralizes third party reservations into one simple dashboard which has helped our business workflow tremendously. The detailed reports that the platform can create is extremely helpful for planning and analyzing our business" – Burlamacco Singapore
TableCheck Insight helps businesses make data-driven decisions
TableCheck Insight helps businesses make data-driven decisions

Power of personalization

The best way to appeal to customers is by engaging them with a one-of-a-kind experience.  70% of consumers want personalized experiences upon their purchase, which can easily be conducted if you have the tools to look into your guest data.

For example, when a customer calls into the restaurant, their caller ID along with their guest profile, history of visit, special dates, and preferences should pop up on the tablet or laptop as the host or staff takes the call. Staff can answer the call by their name, creating a deeper sense of connection with guests and making them feel important, thus increasing guest satisfaction.


Guest recognition via caller ID or call center is key to driving repeat guests
Guest recognition via caller ID or call center is key to driving repeat guests

Increase guest loyalty

According to a study, repeat visitors tend to spend 67% more than first-time visitors and cost 10 times less than acquiring a new customer.

By owning and understanding guest data, restaurants can send targeted marketing emails and newsletters to the right audience. From inviting high-value guests to a special course meal night to sending coupon deals on a special occasion for couples–these are all strategies that can easily be implemented with the right software to boost guest loyalty.

A person receiving an SMS notification on his or her phone
Promote special occasions by sending newsletters or alerts.

Build direct relationship with guests

A strong CRM software helps reduce operational tasks and allows your staff to increase time directly spent with guests.

TableCheck's client Grand Hyatt Jakarta utilizes TableCheck’s CRM to spend less time on operations and more time with guests.  Direct relationships build empathy, connection, and trust with guests, and help drive them back to your venue for repeat visits.

“TableCheck's very user-friendly interface has allowed us to streamline and simplify our operations by implementing a dedicated Restaurant reservations team separate from the rest of the outlets. This way, each restaurant's host/hostess/receptionist can focus more his or her attention to the guests rather than on the screen [while] constantly taking reservations”- Grand Hyatt Jakarta
Infographic - customer booking journey

These are just some of the ways that the right CRM tools can do to attract and drive repeat guests.

At TableCheck, our restaurant booking and guest experience platform enhances daily operations with features such as POS integration which can synchronize guest information and implement real-time table status.

Learn how TableCheck can help your business by reading through the core features or requesting a demo today. 


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