Top 10 restaurant survey questions to improve guest satisfaction

Improve restaurant operations using customer insight while also capturing guest data for future marketing campaigns

TableCheck

TableCheck

Apr 12, 2022 - 2 min read

Top 10 restaurant survey questions to improve guest satisfaction

Modern-day eating establishments, be it restaurants, cafes, hotels, or takeaways, face massive competition due to the availability of options to customers as far as dining is concerned. 

So how does a restaurant stand out among its customers? One of the ways for restaurants to get to know their customers better is to understand their psychology, culinary preferences, and dislikes. The more specific any establishment goes into understanding their guests, the higher its chances of getting the right results. 

A properly crafted and well-thought customer survey with limited but specific questions can do wonders for restaurants in understanding customers.

A customer provides feedback to a restaurant staff

How does a customer survey benefit a restaurant?

There are innumerable benefits a restaurant can get from a customer survey, starting from candid reviews, assistance in knowing the customer well, finding out what they like about the service and collection of data for strategic purposes. 

Customers eating at a restaurant don’t want to waste time on a survey that asks boring and irrelevant questions. Thereby, it’s the restaurant’s prerogative to make customers take the survey through personal interaction or innovative and attractive methods. 

Even when it comes to online surveys, the attention span of a modern-day customer is minimal considering the number of notifications he/she gets on mobile phones. That's why it is important for the restaurant to reduce the number of questions.

Customer Survey on mobile

10 ideal questions for a restaurant survey

1. Did you enjoy the meal?

A simple question but at the crux of this answer lies the biggest tool for customer retention. If a customer enjoys the meal, the chances of them returning are higher. 

2. How would you rate the quality of our food? 

In this question, the option of a scale or range (1 to 5 or Poor to Excellent) can be given to customers. Leaving an additional but optional space for comments will always help and might prompt a client to give honest reviews. 

3. Were you happy with the variety of our menu?

Menus go a long way in determining the range and variety of customers visiting a restaurant. Customers liking menus automatically translates into higher sales and valuable feedback can help a company in unimaginable ways. 

4. Was the staff courteous, polite and catered to your needs?

The waiting staff at a restaurant forms the backbone of an excellent service system, almost as important as the food. If the staff at a restaurant is courteous and understands the customer’s needs, there is nothing better.

5. Did you order anything from our ‘specials’ menu? 

Curation of a special menu unique to the restaurant is an exceptional way to stand out. Asking customers this question becomes critical for hospitality owners to find out if this can be part of a regular menu.

6. What did you like most about our food?

Understanding what customers loved the most about a restaurant goes a long way in improving on an establishment’s strengths and all aspects of hospitality service including food and customer service.

7. Were you happy with the speed of the service?

Time takes precedence over most things when it comes to customers and guests normally equate good customer service when meals are served faster. Feedback on the speed of service becomes essential to help improve restaurant operations. Hospitality owners can also use this as a basis to find out in where they would be able to save staff time to make the service faster.

8. On a scale of 1 to 10, how would you rate our drinks menu?

Many restaurants forget to take feedback on their drinks menu and that can often prove to be their undoing. Understanding the customer’s feedback on beverages and then improving accordingly, will surely give that particular restaurant plus points with their guests. 

9. Did you find anything missing from the menu?

Restaurants should always be open to finding out how they can improve. Asking this question directly will do wonders for a business in the long-run.

10. How likely are you to visit our restaurant again?

An excellent way to end a survey and finding out from a customer whether or not they will be interested in returning. A simple scale answer (Not likely to Very much likely or 1 to 5) tells a lot about a customer and provides, in microcosm, an overall review. 

Understanding and knowing the customer base is the cornerstone of any good business strategy and surveys prove to be brilliant tools for such analysis.

TableCheck allows restaurants to create and customize their own guest feedback survey in the guests' language. Results can be shared and compared across your restaurant group.

What we do

Let TableCheck manage your restaurant while you focus on growing your business and delivering what you do best – creating magical moments for your guests.

What we do
Join the community of 7,400+ restaurateurs
Join the community of 7,400+ restaurateurs
Get free online marketing tips and resouces straight to your inbox.
Unsubscribe anytime.
Thanks for subscribing!
Thanks for subscribing!
You’ll start receiving all the latest news from TableCheck straight to your inbox.
Sorry, there was an error.
Sorry, there was an error.
Stay Connected
Stay Connected
Follow the TableCheck Blog using your preferred feed format.
We use cookies to personalize content, to analyze our traffic, and improve your experience on our website. Read the Privacy Policy
First Name*
Last Name*
Company
Country
Your Email*
Your Phone*
Additional comments
Thank you for contacting us.
Thank you for contacting us.

Our team members will reach out to you shortly.

Sorry, there was an error.
Sorry, there was an error.

Please try again later.