TableCheck: July 2021 data analysis on the restaurant industry

TableCheck

TableCheck

Jul 9, 2021 - 2 min read

TableCheck: July 2021 data analysis on the restaurant industry

TableCheck releases the latest data analysis on the restaurant industry every Tuesday at Noon. Read the July 4, 2021, aggregated data below.

Customer traffic at restaurants decreased by 67% with the state of emergency, and by 55% with the preventive measures compared to 2019

When analyzing the impact of the self-restraint requests, which have been applied since the beginning of 2021, on the restaurant customer flow. The data shows that the number of customers decreased by about 67% under the state of emergency, and by 55% under the preventive measures, compared to pre-COVID 2019.

While there was no significant difference between the content of those requests, such as shortening business hours to 8:00 p.m., having the “State of Emergency” and on-going “Preventive Measures” caused a noteworthy impact on consumer sentiment and behavior.

It is foreseeable that the spread of COVID will become more serious before the Tokyo Olympics, and preventive measures are expected to be extended in the Tokyo area. However, the prolonged self-restraint request will lead to some degree of “self-restraint fatigue” among consumers, in the following weeks the number of customers at restaurants is likely to continue to recover.

Graph 1: Comparison of monthly average number of customers per restaurant from January to July between 2021 and 2019
Graph 1: Comparison of monthly average number of customers per restaurant from January to July between 2021 and 2019

Level before the declaration of the 3rd State of Emergency

In the second week after the lifting of the 3rd State of Emergency, the number of customers at restaurants decreased slightly, down 7% on the previous week. It was a rainy week, which may have slowed down customer flow slightly.

However, the weekly number of customers remained at pre-declaration levels of around 25 people per restaurant. The restaurant industry is performing well and is able to recover after the 3rd State of Emergency.

Graph 2: Shows weekly average number of customers per restaurant from the start of preventive measures to 4th of July
Graph 2: Shows weekly average number of customers per restaurant from the start of preventive measures to 4th of July
Table 1: Shows weekly average number of customers per restaurant from preventive measures to the last week of the 3rd State of Emergency in Japan
Table 1: Shows weekly average number of customers per restaurant from preventive measures to the last week of the 3rd State of Emergency

Although the number of customers is likely to be affected by weather to some extent, it is expected to maintain a recovery trend and keep at a higher increasing pace than under the State of Emergency.

READ MORE: Survey summary from the restaurant industry responding to the shortened business hour regulation as of 8th January 2021 is shared below (published on January 11, 2021)

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